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An independent benchmark published by Robert Hu, e-commerce strategist

AI Recommendation Intelligence

Your Amazon BSR doesn’t mean anything to ChatGPT.

When buyers ask AI what to buy in your category, a different list comes up. We’ll run your brand through ChatGPT, Claude, Gemini, and Perplexity and show you exactly where you stand. Free, delivered in 48 hours, no call required.

Get Your Free AuditSee a sample benchmark →

Run personally by Robert Hu.

431

Brands Tracked

4

AI Models

14

Categories

41

Benchmark Runs

Top brands by AI mention volume

Scotts
81
Milorganite
69
ASICS
65
Steelcase
62
Brooks
59
Herman Miller
57
La Roche-Posay
55
CeraVe
48
Branch
48
Optimum Nutrition
46

The brands AI recommends are not always the brands consumers search for. We surface the gap between marketplace popularity and AI visibility.

Check your brand →

How we analyze AI behavior

We classify AI by commercial interest

Not all AI recommendations are equal. We separate independent models (Claude), search-grounded models (Perplexity), and commerce-influenced models (ChatGPT, Gemini) to reveal how commercial integrations shift what gets recommended.

We run standardized benchmarks

Three prompts per category, same questions across every model, collected monthly. We parse brand mentions, rank position, and frequency to build comparable datasets over time.

We surface who’s invisible

Most brands never appear in AI recommendations. We identify the gaps between what AI models recommend and what consumers actually buy, so brands can act on the difference.

See the Data We Produce

A sample from our latest benchmark, delivered monthly to subscribers.

Lawn Fertilizer · Week of Apr 8, 2026

See the full report →
Agent#1#2#3
ChatGPTScotts Turf BuilderJonathan GreenThe Andersons
ClaudeScotts Turf BuilderLescoMilorganite
GeminiMilorganiteThe AndersonsScotts Turf Builder
PerplexityThe AndersonsMilorganiteScotts Turf Builder

How AI Models Think Differently

Each model has a distinct recommendation bias. We track these patterns so you know where your brand fits.

ChatGPT

Favors widely available retail brands with broad name recognition. Recommendations skew toward products with strong Amazon presence and high review volume.

Claude

Emphasizes product quality and specialist brands. More likely to recommend organic, science-backed, or category-specific options over mass-market leaders.

Gemini

Splits between premium and budget picks. Often includes Google Shopping-integrated brands and provides more price-conscious recommendations than other models.

Perplexity

Aggregates from review sites and forums. Surfaces niche brands that rank well on Reddit, Wirecutter, and specialist review sites but may lack mainstream visibility.

The AI Visibility Gap

Your best seller might be invisible to AI

AI models recommend brands based on different signals than Amazon search. A top-selling product can be completely absent from AI recommendations.

In our running shoes benchmark, Nike leads in total mentions (11) but zero AI models rank it in their top 3 recommendations. Meanwhile, brands like ASICS and Brooks (with smaller market share) dominate AI picks. This is the AI visibility gap.

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Amazon Best Sellers

Nike

#1 in Running Shoes

Marketplace visibility: dominant

AI Recommendations

Nike

Not in any model’s top 3

AI visibility: nearly invisible

Active Reports

We benchmark Amazon and Walmart brands across categories. Yours is probably here.

We’ve run AI visibility benchmarks across multiple categories, tracking hundreds of brands across ChatGPT, Claude, Gemini, and Perplexity. If your category is on the list, we have data on you whether you’ve asked for it or not.

If it’s not, request it. New categories take 14 days.

Air PurifiersLiveDog FoodLiveElectric ShaversLiveHair Growth SupplementsLiveLawn FertilizerLiveMattress ToppersLiveOffice ChairsLiveProtein PowderLiveRobot VacuumsLiveRunning ShoesLiveSkincareLiveStanding DesksLiveSunscreenLiveWireless EarbudsLive

Don’t see your category? Request it →

Built for Amazon and Walmart brands doing $500K to $5M in revenue.

Find out where you stand

Free. Delivered to your inbox in 48 hours. No call required.

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