Seasonal weekly benchmark — 2026-W13

Lawn Fertilizer

2026-W13

The Andersons PGF Complete and Scotts Turf Builder are tied at 12 mentions each across 4 AI models. Milorganite follows with 11 mentions.

Top Brands by AI Mention Frequency

1The Andersons PGF CompleteTied #112
2Scotts Turf BuilderTied #112
3MilorganiteHigh Consensus11
4Simple Lawn Solutions6
5Jonathan Green Veri-Green3
6GreenView Fairway Formula3
7Sustane1
8BioAdvancedTop in gemini1
9Down To Earth Bio-Turf1
10SundayTop in perplexity1
11Lawnbright1

Cross-Agent Comparison

How 4 AI models rank the same category. Hover a brand to trace it across models.

Agent#1#2#3
chatgptMilorganiteThe Andersons PGF CompleteSustane
claudeThe Andersons PGF CompleteMilorganiteScotts Turf Builder
geminiThe Andersons PGF CompleteMilorganiteScotts Turf Builder
perplexityThe Andersons PGF CompleteJonathan Green Veri-GreenScotts Turf Builder

How we measure this

Each benchmark runs the same standardized prompts across multiple leading AI systems, including ChatGPT, Claude, Gemini, and Perplexity. We use consistent, category-specific questions designed to surface genuine product recommendations — not sponsored results.

Responses are parsed to extract brand mentions, rank position, and frequency. We then analyze cross-model agreement, identify which brands consistently appear in top positions, and flag where AI outputs diverge from marketplace trends.

Seasonal categories are benchmarked weekly during active periods. Results reflect organic AI behavior at the time of testing. Read the full methodology

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